Taking Devices Out of the Pocket
The Draft. Regular season. Playoffs. Pro Bowl. And ending it all at the Super Bowl. Activating the Verizon sponsorship of the National Football League is a major highlight each and every season for us....
View ArticleLeaving a Tasting Impression
At the South Beach Wine and Food Festival’s Trucks on Midtown’s Tracks event, a Walgreens truck was nestled among local eateries. The “Up Market: Fresh” mobile tasting tour provided samples of...
View ArticleStaying Trendy at Music Festivals
Which of these are not like the other? Beardyman Pucsifer Dr. Schlomo & The GI Clinic Dinosaur Jr. The Chelsea Clintons If you answered DS&GIC and The CCs— I’ve given myself creative license to...
View ArticleMarketing Werks Wins Publicity Club of Chicago Award for Kraut Rocks
CHICAGO – Marketing Werks won a Silver Trumpet at the 54th annual Publicity Club of Chicago (PCC) Golden Trumpet Awards in the Marketing: Food and Beverage category for Kraut Rocks. PCC hosts the...
View ArticleTaking on the Monster
It’s the longest hole on the PGA Tour – the hole that after hitting a triple-bogey, Arnold Palmer deemed The Monster. It is a par 5 with a pond guarding the green like a troll watching his bridge. The...
View ArticleDrawing Up the Perfect Play
During training camp in 2012, we discovered a key play to garner the interest of those in attendance: families. If you didn’t have things onsite for kids to do, Mom and Dad won’t come over and engage....
View ArticleEvent Tech, Las Vegas
Technology and social media has, in the last few years, revolutionized the way we as experiential marketers do our jobs. Our proverbial toolkits have expanded as we continue to partner live events...
View ArticleLAS VERSUS!
Our two-man Rat Pack, Seth and Christian offer opinions and argument on what stood out at SEMA, the premier event for all things related to the glories of cars. Seth: When you’re a company like Ford...
View ArticleEvery time a bell rings, a chick gets its wings! PEEPS®
Christmas came early this year for the many spectators who spotted 20 PEEPS® Santas hopping throughout New York City, spreading cheer and sweetness. Marketing Werks planned and organized the Santa’s...
View ArticleThe Learning Lunch Hour
As a newbie to the agency world, I found myself pleasantly surprised (and overwhelmed) with all the creativity and innovative thinking happening within our office and our trade. Thanks in large part to...
View ArticleA Curved, Wearable, and Smart Future
We think we’ve finally recovered from the whirlwind of the Consumer Electronics Show (CES) two weeks ago. Over 150,000 people descended on Las Vegas for what many consider to be the premiere showcase...
View ArticleConnecting Football and Fans
In the days leading up to Super Bowl XLVIII, our teams set out across New York and New Jersey for two of our clients. These activations used a myriad of skillsets, though all delivered the same thing:...
View ArticleHey, You Dropped Your Wallet!
To support the national launch of the Isis Mobile Wallet®, Verizon asked Marketing Werks to design a guerrilla-meets-social-meets-buzz stunt to build brand awareness. The first wallet drop, er,...
View ArticleWalgreens and Roush Fenway Racing Stage Season-Long “Race Around America”...
NASCAR Sprint Cup Driver Greg Biffle Makes First Pit Stop On Las Vegas Strip Marketing Werks is working with Walgreens and Roush Fenway Racing to promote the “Race Around America” – and interactive...
View ArticleDriving Towards Victory
Marketing Werks recently partnered with Victory Motorcycles to connect the brand with fans at the 73rd annual Daytona Bike Week. The brand site, located at Daytona International Speedway, allowed fans...
View ArticleBringing More to the Air National Guard Tour
Marketing Werks and its partner agency, LMO, are excited to once again be working together for the return of the Air National Guard Mobile Experience. The 2014 Air National Guard Mobile Experience...
View ArticleGoing Beyond Breakfast Expectations
Often considered to be the most important meal of the day, breakfast tends to get the short end of the stick. We set out to help Chobani deliver an unexpected breakfast solution with the launch of...
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